Hi, I’m Emma Craig – a Scottish-born digital marketer and content strategist who’s made Ontario my home. With over a decade of experience, I’ve built my career on creating connections that count, whether that’s engaging 24.5 million Facebook fans or crafting email campaigns that reach millions of inboxes.
My approach combines data-driven strategy with creative storytelling, helping brands find their voice and reach their audience in meaningful ways. At Shared Inc., I’ve led diverse teams of content creators, while at Free.ca, I’ve orchestrated email campaigns delivering over 20 million monthly touchpoints. Most recently, I’ve expanded into affiliate marketing and influencer coaching, helping content creators transform their passion into profitable ventures.
When I’m not immersed in digital strategy, you’ll find me at a pottery studio, where I apply the same patience and attention to detail that I bring to my marketing work. My ever-growing collection of succulents (I’ve lost count!) and my faithful dog keep me company during evening strategy sessions, fueled by what any good Scot knows – a proper cup of tea and a biscuit.
I believe the most effective marketing, like the most beautiful pottery, comes from understanding both the technical aspects and the human element. It’s about creating something that resonates, connects, and delivers real value.
Emma Craig | Digital Marketing & Content Strategy 